Animation
Storyboard, Sketching, Character development, Motion, Audio, Procreate, After Effects, Final Cut Pro
Objective
The goal of the animation was to explain why intrinsic motivation is important and show how Attuned helps achieve it.
Target Audience: Employees and managers in the workplace
Animation Style: 2D animation with simple, clean design and easy-to-understand visuals.
Intrinsic Motivation
Powered by organizational psychology & machine learning, Attuned helps organizations uncover the power of intrinsic motivation to flip the switch on performance. You'll have a more engaged team with less turnover. Let us show you how.
The team was looking for ways to explain how Attuned works in a simple and more casual way for events and its YouTube channel.
Main Character
I explored multiple character designs through sketches in order to find the perfect one for this animation
Sketching
Used Procreate on the iPad to draw all of the characters and elements used in throughout the animation. After sketching a few different characters, decided to go with the cloud-shaped little guy.
He was later named Moti from Intrinsic Moti—vation (and also because he resembles a もち, japanese rice cake).
Coloring
As the Attuned motivators have all different colors, I decided to color the main character with its top motivators, in order of importance:
Editing
After using Procreate to draw the main scenes and expressions, I moved to After Effects and Final Cut Pro to edit the final the animation
Results
The animation significantly boosted the number of views on the Youtube account, accounting for over 73% its total views
+263% subs
The video caused a big increase in subscribers to the account, with 263% more subscribers coming just from that video
Next project: Apps